Promotion

Start: what to do#

Before driving traffic, make sure the shop is ready to receive it. Go through these in order:

1. Prepare the domain and the site
   The domain is added and opens, the design is set up. See Adding a domain› and Design›.
2. Turn on support
   Sellers will ask questions from day one. Set up support› and Telegram notifications› so you can answer fast.
3. Walk the seller’s path yourself
   Sign in to your own site through Steam and create a request. That way you understand what a person sees and can explain the process honestly in videos and posts.
4. Pick a source and make a label
   One or two channels from the list below. Give each its own traffic link›.
5. Publish the first materials and watch the numbers
   After a few days open the label statistics and decide what to repeat and what to change.

How the funnel works#

A seller’s path from the first touch to money is five steps. At each one some people drop off, so it is important to understand where exactly.

Every step is visible in the traffic link› statistics: visits, sign-ins, requests, sales and the conversion between them. If there are many visits but few sign-ins, the problem is the design or trust in the site, not the source.

Traffic sources#

Each source has its own detailed page: how to start, what to publish, which labels to use and what to watch.

Step-by-step plan#

If you are starting from scratch, proceed like this:

1. Choose 1–2 platforms
   Two regularly is better than six at random. Take the one where it is easiest for you to make content.
2. Create a label for each source
   One channel — one label. Without labels you will not know what brings sales. See Traffic links›.
3. Publish 10–15 materials in one format
   Do not judge the result by the first three. Algorithms and audiences need time.
4. Review the statistics
   Look at the funnel for each label. Many visits and few sign-ins — change the design. Many sign-ins and few requests — check that you explain the process honestly and clearly.
5. Scale what works
   More materials in the format that worked. Turn off or redo the weak sources.

Paid advertising#

When organic traffic works, you can boost it with money. Suitable options:

• Ads in Telegram channels about games and skins are the most predictable format. Details — Telegram ads›.
• Integrations with bloggers and streamers — a flat fee for a mention or a percentage of the result. See Bloggers› and Twitch›.
• Platform ad accounts — many restrict the in-game items topic, so read the rules first and pass moderation.

Counting the payback#

To keep ads from going into the red, calculate three numbers:

• Cost per visit = spent ÷ visits for the label.
• Visits per deal = visits ÷ sales for the label.
• Average income per deal — see the “Payouts” tab.

The numbers in the example are illustrative: yours will be different, so rely on your own statistics. A fuller hypothetical month is in the Worked example›.

Tips#

• Regularity. Publish steadily and at the hours your audience is active.
• The first seconds. A catchy start decides whether people watch to the end.
• A clear call to action. Say plainly where the link is and that skins can be sold there.
• Trust. Explain how the deal goes and show real reviews. Sellers hand over expensive items only to those they trust.
• Support. Fast replies raise the share of completed deals — set up support› and the Telegram bot›.
• Promo codes. A payout bonus for the seller is a strong argument in a call to action. See Promo codes›.

What not to do#

• Do not promise a guaranteed price that does not exist on the market.
• Do not pass an ad off as an independent review without a disclosure where the platform requires one.
• Do not send the link to people who did not ask for it: that is spam and complaints against your domain.