An important caveat#
This is a hypothetical scenario: all numbers are invented for illustration and are not the result of a real partner. Do not expect the same figures — yours depend on the source, delivery and audience. Look at real numbers in your own statistics.
Starting data#
- The partner’s base share is 70% of the settlement value of items (60% of the Steam market price) in completed requests (see Share and tiers›).
- The average size of one deal is 1,500 ₽ in settlement value, so the share from one deal is 1,050 ₽.
- Three sources, each with its own label (Traffic links›): paid Telegram ads, a TikTok profile and a YouTube video.
Numbers by label#
| Label | Visits | Steam sign-ins | Requests | Sales | Volume | 70% share | Spend |
|---|---|---|---|---|---|---|---|
ad_chan1_a | 600 | 150 | 24 | 12 | 18,000 ₽ | 12,600 ₽ | 3,000 ₽ |
tt_profile | 400 | 60 | 10 | 5 | 7,500 ₽ | 5,250 ₽ | 0 ₽ |
yt_inventory1 | 250 | 70 | 9 | 6 | 9,000 ₽ | 6,300 ₽ | 0 ₽ |
| Total | 1,250 | 280 | 43 | 23 | 34,500 ₽ | 24,150 ₽ | 3,000 ₽ |
Net result of the month: 24,150 ₽ of share − 3,000 ₽ of ads = 21,150 ₽.
How to read it#
- The ads paid off. 3,000 ₽ went on ads, the share from them is 12,600 ₽. Each 1 ₽ spent brings 4.2 ₽ of share.
- Cost per deal from ads is 3,000 ÷ 12 = 250 ₽, while the share from one deal is 1,050 ₽. The margin is large, so you can try raising the budget in steps of 20–30%.
- “Sign-in → request” conversion is 16% for ads, 13% for YouTube and 17% for TikTok. If it differed sharply, it would be worth checking that the deal process is explained clearly.
- TikTok’s weak spot is few sign-ins per visit (15%): people open the profile but do not reach sign-in. Strengthen the call to action at the end of the video.
- YouTube gives fewer visits but the highest share of sign-ins (28%): the video builds trust. That format is worth repeating.
When the money becomes available#
If the items in requests are from CS2, the share for them sits on hold for about 8 days (Steam trade protection), then moves to “Available to withdraw” in the “Payouts” tab. Dota 2, Rust and TF2 have no hold. Withdrawal starts from 500 ₽, to cryptocurrency; payouts are processed manually.
Make the same calculation#
- After a week open the traffic links table in the domain “Settings”.
- For each label count: spend ÷ sales, and compare it with your share per deal.
- Turn off labels that do not pay off and repeat what worked. More — in Promotion›.