ZFlow/₽ Telegram ads@ZFlow_tbot
Paid traffic with a clear price and a fast result

Telegram ads

Ads in other Telegram channels are the most predictable paid source: you pay for a post being shown and immediately see visits under your label. Here is how to choose a channel, write a post and count the result.

4 min read

Two ways#

Buying from admins

You agree directly with the channel owner: they publish your post for payment. Flexible, you can negotiate and check reach.

Telegram’s official ad platform

You launch ads through the dashboard. There is moderation and topic rules — read them before topping up the balance.

The in-game items topic can be restricted by platform rules. Before a large budget, pass moderation on a small test and check the current terms in the dashboard itself.

How to choose a channel#

  • Topic. Games, CS2, Dota 2, esports, skins and trading. The closer, the better the conversion.
  • A live audience. Look at post reach, not the number of subscribers. Good reach is a noticeable share of subscribers.
  • Language and country. They must match those your site works for.
  • Ad history. If the channel is packed with ads every hour, your post will drown.

Checking a channel#

  1. Views of recent posts
    Open the last 10 posts and compare views. Sharp spikes are a sign of boosting.
  2. Subscriber dynamics
    Steady growth is good. Sudden jumps up and equal drops are a sign of bots.
  3. Comments and reactions
    Live comments and reactions show real engagement.
  4. Reviews from other advertisers
    Ask in niche chats how ads worked for others.

How to write a post#

A good ad post looks like useful advice, not an announcement.

Post structure
  1. A catchy first line. “How much are your skins really worth?”
  2. The benefit. What the person gets — only what the service really provides.
  3. Trust. One phrase about how the deal goes.
  4. A call. One button or one link and a clear action.
Sample text

“Got unneeded skins lying around? Find out how much you can sell them for right now: sign in through Steam, choose items and leave a request. Check the price → link”.

Put in your own style and your real terms. Do not write numbers and time frames the site does not guarantee.

Test creatives

Make 2–3 variants: with a different first sentence, a different picture, with a promo code and without. Each gets its own label, for example ?src=ad_chan1_a. See Traffic links›.

Agreements#

  • Record in the chat: date and time of publication, time in the feed, pinned or not, the price.
  • It is better to pay after publication and a check. Prepay only trusted channels.
  • Ask for a screenshot of the post statistics: views after 24 hours.
  • If the post is deleted earlier than agreed — demand compensation or a repeat publication.

Test launch#

  1. Set a small budget
    An amount you do not mind losing: the goal is to get data, not profit.
  2. Buy 3–5 different channels
    The same creative, different channels. That shows which audience fits.
  3. Let the post work for a day
    The main burst comes in the first hours, but count the results after 24–48 hours.
  4. Count the result
    Cost per visit, request and deal for each label. The formulas are on the Promotion› page.

Scaling#

  • Repeat buying on channels that paid off and turn off the weak ones.
  • Do not run the same post forever: the audience “burns out”, refresh the creative.
  • Invest what you earned in new channels with a similar audience.
  • Raise the budget gradually: by 20–30% per step, not several times over.

Common mistakes#

  • Buying ads in a channel only because of a large number of subscribers.
  • One label for all buys — you cannot see what paid off.
  • Too aggressive and empty promises in the text.
  • Launching a large budget without a test.
Do not use private-message mailings and mass chat invitations — that is spam and grounds for blocking the account.
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