ZFlow/♪ TikTok@ZFlow_tbot
Fast reach even from a new account

TikTok

TikTok shows new accounts to a wide audience, so you can get the first thousands of views without subscribers. The downside: viewers rarely follow links, so you need a strong call to action and a series of videos.

4 min read

What TikTok gives#

  • Reach without subscribers. A video is shown to strangers if it holds attention.
  • Speed. The first results are visible in a few days, not months.
  • A young gaming audience. Many of them own skins.
You cannot put a link in a TikTok video description — it lives in the profile. So the goal of the videos is to make viewers open your profile.

Account and profile#

  1. One account — one topic
    Only skins and the market. If you mix topics, the algorithm will not understand whom to show you to.
  2. The profile bio
    In two lines: what the channel is and what the viewer gets. Example: “I appraise CS2 inventories · Sell your skins for more ↓”.
  3. The link in the profile
    Add a link to your domain with the label ?src=tt_profile. Use different labels for different accounts.
  4. Pinned videos
    Pin your three best: one about appraisal, one with a useful tip, one explaining how a sale works.

Video format#

  • Vertical 9:16 video, 15–35 seconds.
  • On-screen text: many people watch without sound.
  • Large captions; do not cover the bottom of the screen with the platform interface.
  • Dynamic editing: a change of shot or accent every 2–3 seconds.

Video ideas#

I appraise an inventory

You show items and name the price. Viewers send you theirs — an endless source of content.

Price in a day

“This skin went up 40% in a week — here is why.”

Then and now

What an item cost a year ago and what it costs now.

Beginner mistakes

“3 mistakes when selling skins that cost you money.”

Myths

You debunk popular misconceptions about prices and fees.

How a deal goes

A short video with screenshots of the process: how to sign in, choose items and get the money.

The first seconds#

A viewer has 1–2 seconds to decide whether to stay. A good hook is specifics and intrigue:

  • “This skin costs as much as a new phone — and it sits in my inventory doing nothing.”
  • “If you have this, you are losing money.”
  • “A viewer sent an inventory, I did not expect that total.”

Do not start with a greeting or “hi everyone, my name is…”. Start with the main thing right away.

  • At the end of the video say briefly: “Link in the profile — check how much your skins are worth.”
  • Repeat the call in a pinned comment.
  • Do not repeat the same call word for word in every video: vary the wording.
  • Use a separate label if you run several accounts: tt_main, tt_second.

More about labels — in Traffic links›.

Posting rhythm#

  • At the start — 1–2 videos a day for 2–3 weeks so the algorithm learns your audience.
  • Then you can drop to 4–5 a week, but do not stop completely.
  • Post in the evening hours of your audience’s time zone: that is peak activity.
  • If a video “takes off”, make a follow-up in the same format within 1–2 days.

What to watch#

  • Completion rate. The main indicator. If people leave in the first seconds, redo the hook.
  • Profile visits. They show whether the call to action works.
  • Visits and requests per label. They show whether viewers get from the profile to a sale.

Common mistakes#

  • Long intros and empty first seconds.
  • Other people’s videos and music in violation of rights — the account loses reach or gets blocked.
  • Too direct advertising in every video: the platform cuts such videos.
  • Irregularity: after a break the reach drops.
Do not buy followers or views and do not use other people’s accounts. This leads to a ban and a block in ZFlow.
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